Branding
Beyond the website, we carried out a major rebranding effort to modernise Octopus Team's image. Keeping the existing logo, we fully refreshed the club's visual world: a new colour palette, contemporary typographic choices, photo treatment and consistent graphic codes that convey the energy, discipline and welcoming spirit of Brazilian jiu-jitsu. The goal: move a 20-plus-year-old club from a dated look to a strong, modern and premium identity, able to reassure parents as much as appeal to seasoned practitioners. This new art direction was then rolled out consistently across the whole site and communication materials.
RebrandingVisual identityArt directionColour paletteTypography
Websites
A full design overhaul of the showcase website for Octopus Team, a Brazilian jiu-jitsu and grappling club based in Braine-l'Alleud for over 20 years. Starting from a dated old site, we completely rethought the experience: a fresh, modern and refined visual direction, contemporary typography, dynamic layouts and polished animations that capture the club's energy and welcoming spirit. The site clearly presents the classes by age group (Mini Kids, Maxi Kids, Teens, Adults) with their schedules, the certified instructors, a photo gallery, Google testimonials and an FAQ. The whole navigation is designed to drive towards the key action — the "2 free trial classes" — with a clear sign-up form and the integration of the Influx booking tool. A fully responsive, fast site optimised to turn a curious visitor into a future practitioner.
Design overhaulShowcase siteSports / ClubResponsiveConversion