Branding
Starting from Julie's existing logo, we built the project's complete visual world. Rather than starting from scratch, we let her brand speak: extracting and structuring a soft, soothing colour palette, making consistent typographic choices, and exploring several art-direction routes before settling on the right one. The goal was to convey a zen, therapeutic atmosphere, true to her approach through voice, sound and vibration, and to reassure a clientele seeking calm and authenticity. We defined the tone, the visual codes and the image treatment — in line with her professional photography — to give a coherent, recognisable identity to the whole site and its materials, around the thread "Reconnect through sound and voice".
Art directionVisual identityColour paletteTypographyBrand world
Websites
Design and development of a modern, refined showcase website for Julie Verkist, a practitioner in vocal art-therapy and sound therapy. The site tells her story — a career change after eight years in communications — and presents her "release and well-being" guidance through voice, sound and vibration. Her offer is structured around three pillars: individual sessions, group workshops (breathwork, spontaneous singing, drum, singing bowls) and trainings, rounded out with gift vouchers. Dedicated pages: home, about, services, FAQ and contact, with a clear multi-step booking journey. To keep Julie fully autonomous, the site includes a CMS that lets her create and manage her own events and upcoming workshops without ever touching the code. A zen, therapeutic aesthetic, professional photography, careful typography and smooth animations, all carried by the "Reconnect through sound and voice" positioning. A fully responsive interface built for readability and getting in touch.
Showcase siteCMSBookingEditorial designResponsive
AI Automation
Setup of a newsletter connected to Brevo so Julie can stay close to her community. Beyond a simple sign-up form, an automated scenario takes over the moment someone subscribes: welcome email, addition to the contact list and preparation of recurring sends (workshop announcements, news). The goal: turn every interested visitor into a loyal contact, with no manual work for Julie. The whole flow is embedded directly into the site and triggers automatically.
NewsletterBrevoEmail automationWelcome emailCRM